- Ethics – Respect the entire life cycle of cattle, always thinking about the best for the ecosystem. Also respect our customers and partners by betting on honesty and providing them with the best service possible.
- Safety at work – We care about our employees and provide them with all the tools they need to work safely.
- Quality – Quality is a pillar of our company. We are a pioneer company with the Plus and Premium certifications awarded by CERTIS and the Portuguese Ministry of Agriculture, all achieved by our concern to offer our customers tasty and quality products.
- Environmental Responsibility – We care about our surroundings, and we do our utmost to significantly reduce the ecological impacts that are present in our industry.
- Trust – The trust our customers place in our brand is essential, and we strengthen this bond to the fullest with direct customer support and total willingness to answer any questions we may have.
- Be recognized as a company of excellence in the production of mature meat.
- Be a cutting-edge company, and always keep up with market trends and innovation with a focus on animal welfare and ecosystem preservation.
- Lead the mature meat production market, maintaining product quality, with quality characteristics standardized by Angus Heritage.
- Ensure the quality and food safety of our products.
- Maintain the excellence of our products, and increasingly invest in certifications that attest to their quality.
- Bet on national quality suppliers.
- Conduct regular audits of our partners and suppliers to ensure that food quality and safety requirements are met.
- Promote the well-being and motivation of our employees.